Digital transformation can be defined as the implementation of digital technologies in all aspects of an organizational function, transforming its practices fundamentally, how its employees work, and how it provides value to its consumers, partners, and stakeholders.
Organizations need to evolve to address the changing business landscapes hence going digital is the only way forward for startups and companies that don’t want to be left behind.
“Those who can’t (or won’t) transform will become obsolete sooner rather than later.” Kudakwashe Mazise.
What benefits does digital transformation present to organizations?
1. Higher employee efficiency
Digital transformation is about making work processes quicker, smoother, and more effective. For instance, digitizing paperwork management to transfer records to where they need to be instantly frees up workers to concentrate on other, more revenue-generating operations.
2. Better user experience
Digital transformation helps businesses to eliminate more friction points along the consumer journey. For instance, digitizing the onboarding process so that new clients can enjoy the rewarding expirience of your service without the need for a support representative creates a better user experience that generates more convertible leads.
3. Increased business revenue
With the increased employee efficiency and better customer experience outlined above, digital transformation eventually leads to increased business revenue.
4. Faster, better decisions
Businesses can access higher volumes of data today now than ever. Companies can crunch this information into useful, real-time business insights with the right analytics tools that can be used to make more intelligent, faster decisions about their strategies.
5. More agility and innovation
Digital transformation is pushing companies to remain on their toes. Digital innovation’s rapid evolution gives businesses little time to rest on their laurels. To stay ahead, even those in the lead must remain agile and continue to improve their business innovation.
A three-step strategy roadmap for digital transformation
1. Spot a problem.
Who is better suited to find a problem than the people dealing with it daily? Digital transformation begins with someone getting tired of dealing day in, day out with the same challenge and feeling, “I really need a better way to do this.” Identifying the problem is easier to look for it, just as with a start-up idea.
2.Find a team to help you build it.
A department could hire a digital creative agency like Nerx Digital Agency with experience in creating digital products (Web Applications, Mobile Applications) that could help them identify and build custom solutions.
3. Start using it and test it.
Put it out to the world, use it internally and learn from it. Use analytics to understand where the product can be improved and keep working to improve it. In this step it’s also important to work with an agency like Nerx Digital Agency that has a lot of experience working with startups.
We at Nerx Digital Agency have wide experience working with both startups and enterprises alike in digital transformation and are experts in both low-code and fully-coded solutions. We know how to build beautiful, dynamic digital products with or without code. Lets talk about how Nerx can take you on your digital journey.