When setting up your Facebook Advertising plan, increasing the awareness of your brand is a top priority. The best way to do that is to create targeted Facebook Ad campaigns that target prospects at their various levels of brand awareness. Here are 5 Facebook Ad campaigns that should be on your radar:
1. Brand Awareness Campaigns
Advertisers who want people to remember their products use brand awareness campaigns. Most advertisers would have no reason to use this objective since you still want to target the ad dollars for actionable events. However, if it is used, it is usually targeted at uninformed, cold traffic.
2. Traffic Campaigns
Traffic campaigns drive traffic to your website, landing page or ecommerce store. This is one of the most common ad types you’ll see on Facebook or WhatsApp. Typically, you are attracting cold, unaware traffic when utilizing a Traffic Campaign. These campaigns are best suited for situations where you want to maximize the number of people visiting your website at the lowest cost-per-visit. Most often you do not require this traffic to take any other action on your web page.
3.Post Engagement Campaigns
The Post Engagement Campaign’s aim is to show your ad to people who are most likely to like, comment, and share your ad. The only time you will use this objective is to give an ad social proof. You can run Post Engagement Campaigns to both cold and warm traffic.
4.Page Likes Campaigns
A Page Likes Campaign optimizes ads for people that are most likely to like your page. The only reason you might run this type of campaign is that you have a new page on Facebook and you want to grow the page likes quickly. At Nerx Digital Agency, we typically tell clients that you’ll want to get 100 page likes to signal to people that you’re a real business. You’ll most often run this campaign to cold, unaware traffic. However, we’ve also run this campaign to people that are aware of a business to get them started liking a new page.
5. Reach Campaigns
Reach Campaigns are for advertisers who want to maximize the number of people who see their ads and how often they see them. You can strategically use this campaign type for retargeting purposes to effectively to reach audiences where the total number of people seeing the ad is more important than Facebook being selective about who sees it. The Reach Objective is most often used for audiences that are warm and aware of your business versus cold, unaware traffic.