The COVID-19 pandemic might be unprecedented… but the business will recover and your market will come back.
History has taught us that the most successful companies market through downturns. You simply cannot afford to be invisible during this time. Memories are short and if you are not talking to your market, someone else is.
Now is the time for your business to take advantage of all things digital. Everyone is on social media right now, soaking in updates and talking with other people. People are reading their email and text messages because that’s really one of the only forms of communication you can have when you are supposed to be home and not going out.
However, you need to make sure you are staying sensitive to what is going on around us. There are people who are struggling right now – personally and professionally. In times like this, I suggest a light-hearted marketing approach. What does that mean?
- It means make sure that your content is all relevant, while being empathetic to what is going on. There is a time and place for all types of content. Just keep that in mind.
- Any news that is non-essential can wait. This won’t last forever.
- Use your content to make people smile – and think of you and your business in a positive manner.
- If you have ways you can help, do it!
Targeted Google and Social Media ads.
Use this time to take advantage of digital ads. Do you have something you want your audience to see? Boost a post on Facebook! Is your business one that does really well from search ads? Set up some targeted Google ads. Digital ads can be very inexpensive and will help keep your business in front of people.
From all of us at Nerx, we hope you, your family, your business, your employees, and your friends are staying healthy during this time! If we can help in any way, please let us know! We are here to serve YOU!